Tuesday , January 31 2023

Comcast Work From Home – Senior Analyst, Marketing Campaign Analytics

Website Comcast

Job Description:

As part of a marketing analytics team, responsible for working cross-functionally to collect data and develop analytic insights utilizing a variety of data sources. Imports, cleans, transforms, or manipulates data with the purpose of understanding or making conclusions from the data for decision making purposes. The successful candidate will have a broad background in marketing campaign performance analytics, inclusive of Direct Mail, Email and Media. Designs new methods and best practices for analysis and presentation of comparative data. Integrates knowledge of business and functional priorities. May lead teams or projects and shares expertise.

Job Responsibilities:

  • Acts as a subject matter expert in one or more data subject areas such as sales, call center, network operation and financial data.
  • Designs new methods and best practices for analysis and presentation of comparative data.
  • Vets recommendations to determine viable options and provides business case to management.
  • Writes complex SQL to query large data platforms such as Teradata, SQL server, Oracle and Hadoop to obtain data necessary for analysis. Combines data as needed from disparate data sources to complete analysis.
  • Provides training to and acts as technical resource and marketing analytics consultant for team members.
  • Produces an often complex collection of reports, graphs, summaries and presentations that convey analytic results and align with business needs.
  • Performs in depth research on root cause of data anomalies that are uncovered through normal course of analysis and proactively engages resources to correct.
  • Collaborates with both the analytic organization and its technology partners to define and publish complex data products.
  • Serves as a team leader within a work group or on cross-functional teams; accepts team lead stretch assignments. Leads discussions and presentations of results, recommendations and business insights to broader senior leadership team.
  • Formulates and tests hypotheses, weighs alternatives and determines appropriate recommendations for actionable insights. Creates and executes actionable test design.

Qualification & Experience:

  • Collaborate with the immediate and broader functional team to help provide holistic actionable insights. Delivering through cross-functional partnerships.
  • Ability to execute marketing campaign lists through Adobe Campaign (CRM tool)
  • Comparable analytic experience within a marketing environment, preferably in direct response
  • Demonstrated ability distilling disparate data sets into a cohesive narrative and communicating effectively to various audiences
  • Demonstrated background in Media Marketing channel performance analytics and KPIs
  • Bachelor’s degree or equivalent education and experience
  • Expertise with several leading data and analytics tools, such as Excel, Tableau, SQL Server, Adobe Campaign, Adobe Analytics.
  • Demonstrated leadership in the area of campaign performance tracking (Direct Mail, Email, Digital and Media channels)
  • Proficient in SQL to query large data platforms
  • Adept at delivering infographics or distilling complex data into graphical presentations

Job Details:

Company: Comcast

Vacancy Type:  Full Time

Job Location: Baltimore, MD, US

Application Deadline: N/A

Apply Here

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