Tuesday , January 31 2023

IKEA Corporate Jobs – CRM Campaign Specialist

Website IKEA

Job Description:

This role is in the Customer Engagement and Loyalty team in SO Marketing, who are responsible for the IKEA Family and IKEA Business Network loyalty clubs. It is about creating and executing email and SMS marketing campaigns that deliver to the CRM plan in the most effective and efficient way, in order to deliver against the IKEA Family, IKEA for Business and broader marketing objectives.

Job Responsibilities:

  • Overall responsibility for executing IKEA Family email and SMS campaigns to drive engagement and support the commercial agenda
  • Building email and SMS campaigns in global content tool and executing with Global CRM agency
  • Supporting the Customer Engagement and Loyalty team in developing the IKEA Family and IKEA Business Network loyalty clubs and driving lifetime value.
  • Planning and briefing email and SMS campaign content in collaboration with the Marketing Communications, Selling and eCommerce teams
  • Optimising email campaigns based on performance and in accordance with global recommended changes
  • Build and maintain relationships with global partners to optimise direct member communication to improve KPIs and member engagement
  • Reporting and analysis on email and SMS campaigns, including engagement metrics and attributed sales contribution

Job Requirements:

You have experience in CRM/email campaign management and are motivated to gain experience in the Service Office Marketing team. You are interested in creating, executing and optimising engaging email marketing programs that drive business contribution and loyalty. You understand customer journeys, are interested in email marketing, passionate about customer conversion are a strong communicator who enjoys collaborating with internal and external stakeholders. You are process driven, organised, have good attention to detail and bring a positive energy to your work.

Job Details:

Company: IKEA

Vacancy Type:  Full Time

Job Location: Sydney, New South Wales, Australia

Application Deadline: N/A

Apply Here