Thursday , February 2 2023

MetLife Careers Near Me – Senior Manager, Customer Data & Analytics

Website MetLife

Job Description:

The Senior Manager, Customer Data & Analytics will be a key role within the Global Marketing Science’s group, responsible for progressing and putting into practice MetLife’s Customer Data Strategy. In addition, this role will also flow to other key important workstreams across the Global Marketing Strategy & Sciences (GMSS) function to help deliver our shared goal with Global Technology Operations (GTO) of Strengthen our customer data and analytics capabilities.

Job Responsibilities:

  • Contribute in designing data driven use cases and recommend analytical levers to apply
  • Partner with IT and other ‘analytics’ areas to develop and progress Customer Data Strategy, including best in class processes and techniques to leverage data science across MetLife.
  • Oversee and manage the E2E implementation of data driven use cases (i.e. New customer acquisition, Cross sell optimization, retention, etc.)
  • Coordinate, manage and oversee key marketing sciences projects such as (but not limited to): KPI tracking and dashboard development, data coordination to support analytics models.
  • Manage research, data mining, predictive modeling and business analytics projects.
  • Progress Next gen customer analytics
  • Work across the full spectrum of marketing sciences focus areas including strategic insights & performance analytics.
  • Oversee/advise execution of research and marketing analytics’ protocols in the development of projects, research or analytics models, gaining insights to better inform business performance.
  • Develop playbooks, frameworks and toolkits to access, structure and use customer data to solve specific business challenges.
  • Translate complex data & analytics into easily understood concepts for business utilization

Job Requirements:

  • Experience on customer analytics practices such as Demand Generation, Churn Prevention, Customer Life Time Value, Experience optimization, UX Testing etc.
  • 6+ years of experience in business/data setting with experience in data analysis, data stewardship, data modeling.
  • Strong experience across descriptive, predictive, and prescriptive analytics. Experience in building or managing complex level statistical and data mining models. Advanced data preparation skills. Extracting, modeling and manipulating large data sets e.g., Survey data, 1st , 2nd and 3rd party data).
  • Basic knowledge of marketing principles, fundamental finance & budgeting concepts.
  • Strong grasp of data management and data flow as it relates to disparate reporting systems (e.g. ad serving, digital analytics, lead and sales reporting).
  • Established track record of managing and prioritizing multiple projects and tasks simultaneously.
  • Sound business acumen with results-driven mindset and sense of urgency.
  • Background in design of experiments (A/B testing), regression modeling, and other techniques.
  • Ability to conduct research using statistical, data mining and predictive analytics tools.

Qualification & Experience:

  • Material experience and proficiency in statistical packages such as SAS, SPSS, Alteryx is a plus.
  • Fluency in digital industry standard reporting tools such as Google Analytics, Adobe Analytics & DoubleClick.
  • Conceptual modeling: Ability to share and articulate modeling.
  • Bachelor’s degree in Marketing, Statistics, Economics, Math as well as any other related field of expertise.
  • Comfort with typical advanced analytics concepts as applied to the marketing function.
  • Proficiency in Tableau, Power BI or other BI data aggregation and visualization software.

Job Details:

Company: MetLife

Vacancy Type:  Full Time

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here

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